Evaluate Research on Conformity Making Reference to 2 Studies Essay Example for Free

Evaluate Research on Conformity Making Reference to 2 Studies Essay Conformity is the tendency to adjust one’s thoughts, feelings or behaviour in ways that are in agreement with those of a particular individual or group, or with accepted standards about how a person should behave in specific situations (social norms). It is also the key ways that a society or culture passes down its values or behaviours to its peers through an indirect form of social influence. Deusch and Gerald (1995) first presented that the reasons of people conforming is due to two factors that are information social influence and normative social influences. Information social influence is based on the ways people cognitively process information about specific situations. Normative social influence is based on our nature as social animals, and our need to be accepted and to ‘belong’ in society. Individuals often conform to avoid rejection and gain social approval within society. Festinger (1954) also agreed that people evaluate their own opinions and judgement through social comparisons, which is when the individual compares themselves to the peers around them When one realizes that others are not behaving in the same way, or think differently, it leads to anxiety, which is known as cognitive dissonance. In order to test for conformity, Asch carried a test where the subject was given a simple task of matching a length of line to one of three other comparison lines. The control subjects (who were able to take the test alone without any confederates) that served as the comparison to the variable (the individual who was tested for conformity) made almost no errors. In the experimental condition, one individual was tested but were surrounded by seven other confederates of the experimenter, who were told to give wrong estimates almost 70% of the trials. The subject was also second to last giving their answers, so that they were faced either giving their own opinion or conforming to the group. The average rate of conformity was 32%. 74% conformed at least once and 26% never conformed. In order to identity factors influencing conformity, Asch conducted variations to his experiment. Asch found out that with only one confederate, only 3% of the participant conformed, and with two confederates the rate rose to 14% and with three confederates, it rose to 32%. Larger groups did not increase the rate of conformity. Unanimity was an another factor, where conformity was more prominent when all the confederates agreed. If one of the confederates disagreed, the participant was less likely to conform. The difficulty of the task also increased conformity. Also when the participant was given the choice to write down their response, conformity decreased. Confidence and self-esteem was another significant role in influencing the participants, as people with high confidence strongly believed in their opinion, and were less likely to conform. However, even the participants that did not conform still felt strong social pressure. Although these results were quite reliable to a certain extent, there were multiple criticism towards the experiment. The experiment was considered ‘artificial’ with low ecological validity. There were also ‘demanding characteristics,’ where the participant may have changed their behaviour in order to please researchers. Also there was a lack in cultural diversity as the experiment may only represent the US in 1940-1950s. Because the individuals were placed in deception and anxiety, it also resulted in ethic concerns. Also, there were ethic concerns as the individuals were placed in deception and anxiety. Berry (1967) suggested that conformity is required by their respective survival level economics. Low food receiving societies tend to produce self-reliant independent individuals, while high food producing societies are group reliant and dependent. He also proved his theory by using a variation of Asch’s experiment through using samples of the Temne Sierra Leone and the Inuit people of Canada. Hunting and fishing in Eskimos show great tolerance in disciplining children, therefore resulting in independent and risk taking individuals. Rich farming Temne people apply strict disciplinary measures, resulting in more dependent and group reliant individuals. Therefore the experiment resulted that the Temne people of Sierra Leone conformed significantly more than the Inuit people of Canada, probably because of the economic differences. The Temne people usually had to survive on a single crop that is harvested by all the people in the society, therefore requiring each other’s trust and coordination of effort. . The culture also mainly focuses on agreement and harmony. Consensus is less present in Inuit culture as their economy is based on continual hunting and gathering on a relatively individual basis. However sometimes, there have been several examples of minority commitment to a view not held by the majority throughout the 20th century. This includes women’s right’s to vote in civil rights movement, environmental movement etc. Also research proved that minority opinions are significant in a group’s decision-making process. Groupthink happens when someone in a group suggest an idea, and everyone accepts the idea without considering other possible opinions It represents the group members having concordant opinions in an issue, resulting in not seeking alternative or disagreeing opinions, often because optimism prevents their decisions from becoming successful.

Arthropoda :: Biology Anthropods

Arthropoda Arthropods are animals belonging to the phylum Arthropoda, which is the largest of all phyla in the Animal Kingdom, with more than one million species, making them almost 80% of the whole kingdom. These include insects, arachnids, crustaceans and many more, most of which are quite small, the biggest being the Japanese Spider Crab with a leg span of 3.5 meters and the smallest being the microscopic Plankton. *Characteristics: - Segmented Body. - Exoskeleton. This is a hard outer body covering which protects the internal organs. - Jointed legs. The name ‘arthropod’ comes from Latin, meaning ‘joints’. - Specialized mouth parts. - Compound eyes. - Nervous system consisting of a brain. - Sexes mostly separate. - An open circulatory system. *Classification: Subphyla: Arachnida is a subphylum of Arthropoda, consisting of over 100 000 species, many of them being parasites which can carry disease. They are found in all environments, and mostly have eight legs, which is a feature, together with the fact that they do not have wings or antennae, often used to distinguish them from the other subphyla, though there are exceptions. They include spiders, scorpions, ticks and mites. Their bodies are divided up into three parts: the cephalothorax, the opisthosoma and the thorax, and use a type of lung for gas exchange. Most Arachnids are carnivorous, and eat pre-digested insects and other small animals. They reproduce using internal reproduction usually lay eggs, except for the scorpion which bears living young. The word ‘Arachnid’ comes from the Greek word ‘Arachne’ meaning ‘spider’. Crustacea is a large subphylum of Arthropoda, consisting of almost 52 000 described species, including animals like crabs, lobsters, shrimp and barnacles. The majority of these are aquatic, living in marine or fresh water environments, though some have adapted to living on land like some crabs and woodlice. Most crustaceans are relatively small, though there are some exceptions. All of them have a hard, strong exoskeleton, divided into two parts, which has to be shed in order to allow the animal itself to grow. They have a large circulation system, where blood is pumped around the body by the heart. Only some crustaceans have sexes separate, and those that are usually mate seasonally and lay eggs. The study of Crustacea is called carcinology. Diplopoda is a class, belonging to the subphylum of Arthropoda Myriapoda, consisting of about 10 000 species of animals which have two pairs of legs for each body segment and are often known as Millipedes. Hence the name, they do not have one thousand legs.

Bakra Beverages Negotiation Case Essay

The negotiation was fast. BebsiCo gave me a price for a yearly contract of $4 M and I agreed. We agreed to negotiate again next year after seeing the percentage of the target market we have reached. The deal was fair, and created value for me (reputation and possibility to obtain financing). I also noticed them about the availability to distribute in the largest chain-restaurant in the country (low cost for us, high value for them). This was an example of a claiming value negotiation, where both parties tried to achieve an individual gain (the best price) and only the price being discussed. However, it has integrative issues as well, because it is important to build a long-term relationship to keep distributing in the future. My BATNA was bankruptcy, and my reservation point very low, so any deal for me would be good. It was important to try to get a lot of information from the other party before you negotiate the price, because you may find out something. The opening party discussing the price shows a lot. So I tried to give her all the information I had (about my experience, my contacts) and ask her about things such as â€Å"why don ´t you want to work with Kabir† or â€Å"why are you interested in working with us†. Based on our answers, it was clear that we both had the same interest: succeed together. I learned from this negotiation that in claiming value negotiation, there are ways to include creating value issues. We could have negotiated including â€Å"if you do this, then you get that†. I also learned that it is important to know the reference points before you negotiate to get a fair deal. Parties may have assymetric information, but sharing information helps achieving your interest.

William The World s Largest Pc Software Company - 1823 Words

William Henry Bill Gates was born on the 28th of October 1955, William is an American business philanthropist, and computer programmer. In 1975, William co-founded Microsoft with his partner Paul Allen, which has now became the world s largest PC software company in the world. William’s career at Microsoft was CEO and chief software architect for the company, he also held the largest individual shareholder percentage until May 2014. With his success William has authored and co-authored several books such as: The road ahead and Business @ the speed of thought Starting in the year 1987, William was included on the Forbes world s wealthiest people list and was the wealthiest overall from 1995 to 2014. Between 2009 and 2014, he doubled his wealth from $40 billion USD to more than $82 billion USD. William is considered one of the best known entrepreneurs of the PC (personal computer) revolution. William has been trolled for his business styles, which have been seen as anti-competitive in the industry, an opinion that has in some cases been upheld in many court rulings. Later in his career William pursued a number of philanthropic endeavors by donating large amounts of money to various charitable organizations through the Bill Melinda Gates Foundation. William had primary responsibility for the Microsoft’s product strategy, he broadened the company s range of products and wherever Microsoft succeeded in a dominant position he defended it. During his career he gained aShow MoreRelatedBill Gates : The World s Prime Software Business1606 Words   |  7 Pages William Henry Gates; who is well known as Bill Gates was born on 28th of Oct, 1955, in Washington. In age of 13 Gates started showing curiosity in computer programming when he was at Lakeside school and pursued his passion through college. 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